TSS #014: Linkedin Profile Tips to Boost Your L&D ConsultingOct 07, 2023
Read time: 3 minutes
Do you want more qualified leads for your L&D consulting?
LinkedIn should be your go-to platform.
With over 900 million professionals worldwide, LinkedIn gives you direct access to your target audience.
No other platform comes close in terms of accurate and scalable targeting options.
You can target company name, job title, skills, and more.
And over 20% of LinkedIn users can make buying decisions.
LinkedIn is also the most used platform among Fortune 500 companies. If your ideal clients are on LinkedIn, you need to be too.
The key is having an optimized LinkedIn profile that attracts and converts your ideal prospects.
So where do you start?
It all begins with three simple ways to optimize your profile so you can start leveraging LinkedIn's targeting capabilities right away.
In LinkedIn, your profile is your digital business card.
Especially when doing outreach on LinkedIn your profile needs to be optimized correctly.
Majority of your prospects will check your profile before answering to you or booking a call.
So make sure it looks good.
Here is how you need to optimize your profile:
Your profile picture
Your profile picture is the first thing that someone notices.
Your profile picture should be a clear headshot of you.
You don't need to hire a professional photographer to take it, your phone will do just fine.
Few tips to keep in mind when taking your profile picture:
- Take a clear picture of your face
- Smile a little, no need to look so serious
- Have a background with some contrast so it pops out. Bright colors are great
- Good quality. Nobody likes a blurry picture
There are some great AI tools for creating a great LinkedIn profile picture:
Try either of the following:
Your profile headline
Your headline is the second most important thing in your profile.
When you message someone or post something, they can see the first sentence of your headline.
Your headline should communicate clearly what you do and who you do it for.
For example: If you help IT SaaS companies reduce customer churn, you need to tell it in your headline.
When your ideal prospect visits your profile, they immediately see what you do. If it speaks to them directly, you have a higher probability of getting a response from them.
You can use one of these formulas for your headline:
“I help companies X in the industry Y with thing Z | I offer results A without the annoying thing B”
“Your value proposition | Who you work with I Your title”
“Your offer | social proof”
Your LinkedIn banner
The banner is a great opportunity to visually show off your expertise, value proposition, offer or show some social proof.
For example: If you are a public speaker, you should put a picture of yourself speaking on a stage.
Or if your company has some big names as a client and you have the rights to use their logos as a reference you can put them in your Linkedin banner photo.
When someone visits your profile they immediately see that you are clearly someone they can trust and someone who is an expert on that topic.
Try adding your value proposition on your banner photo with a link to your website and a call to action to send your a DM.
You should make it as easy as possible for the prospect to buy from you.
If they are interested in your value proposition, you should tell them really clearly what is the best way to move forward.
With your profile banner try: “Send me a DM and let's talk”
When your headline and banner photo is optimized correctly your prospects can have a quick look and in 10 seconds they know:
- What you do
- Who you do it for
- How can they get it or hear more about it
By implementing just these first three things, you start noticing that you get way more inbound leads and your connection requests get accepted with a higher percentage.
Also your outreach will perform better since you look like a real professional.
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