The Blackbook is a no-nonsense, ‘get right to the point’ compilation of the Learner Engagement Summit’s best secrets...

Insider tips, strategies, techniques, tweaks, and little known formulas that have helped 30 L&D professionals take their career from ho-hum to blast-off!

And what’s great is that these ‘secrets’ are short, sweet, and get right to the meat of the matter when it comes to:

•  Neuroscience
•  Articulate Storyline
•  Emotional Engagement
•  Scenario Design
•  ​Action Mapping
•  Game Mechanics
•  Voiceover Scriptwriting
•  Story Design
•  Situational Learning

•  Psychology of Motivation
•  ​Humour
•  ​Visual Design
•  ​E-Learning Aesthetics
•  ​Short Sims & Interactivity
•  ​Augmented Reality
•  ​Animated Video
•  Design Thinking
•  And TONS more!

It’s all laid out for you.

All you have to do is swipe and hack every single tip, trick, secret, and time-tested strategy for YOUR work.

These Summit Secrets are ready to implement NOW!

You’re gonna LOVE this! Here’s just a taste of what you get inside The Summit Blackbook...

•  What is a Short Sim and how is this different from a simulation? (pg 5)
•  How do you know there’s an opportunity for a Short Sim when you’re developing training? How do you know it’s a good fit? (pg 7)
•  Is there something else other than learning outcomes that we could be focusing on in our designs? (pg 11)
•  How do you get started with the paradigm shifting model known as CCAF. Can you tell us about this model? Why do you think it’s a great strategy for engagement? (pg 11)
•  How do you see these tools being used to enhance engagement in training delivery? (pg 23)
•  What are some “must haves” for a successful group? Especially for getting your members to really engage in your FB group? (pg 26)
•  So where do you begin with game elements? Why does this help us make engaging experiences for adults? (pg 30)
•  ​Why is this choice and consequence mechanic important for engaging someone? Why is it important for learning? (pg 31)
•  ​Where does augmented reality add the most value in a learning path or a learning ecosystem? (pg 36)
•  ​What is a story? How is it different from a case study or a scenario or simulation? (page 41)
•  ​How do I know that I’ve got a good story? What are some telltale signs that it’s going to resonate with my audience? (pg 42)
•  ​When thinking of crafting my first story... What are three key questions I should ask before I put pen to paper? (pg 45)

The Blackbook is PACKED!

Take a look...

•  What is a key L&D trend for engaging working professionals? (pg 47)
•  As a learning professional, what is the mindset I need to adopt to really help the people I am called on to serve? (pg 8)
•  Where is this scenario approach a good fit? Are there topics or contexts where it’s not going to work well? (pg 53)
•  What do you think are the three biggest challenges in crafting great scenarios that people actually find meaningful and engaging? How do we overcome these challenges? (pg 54)
•  How does the culture of an organisation inform what game elements you can or should be using. Eg. Leaderboards vs. Puzzles. (pg 58)
•  ​If you had to choose, or were strapped for time, what are three key questions that are a must ask in a needs analysis process? Why? (pg 67)
•  What is visual design? How is visual design for learning and development different from other visual design practices? (pg 70)
•  What are some major misconceptions new and seasoned learning designers have about visual design? (pg 72)
•  How is workflow learning related to deeper engagement at work? (page #81)
•  For a budding storyteller, what do you think is the number one skill someone should hone? (pg 92)
•  What is “action mapping”? How is it different from a traditional needs analysis? (pg 96)
•  I want to introduce my stakeholders to action mapping and use it on my next project. Should I tell them about it before the project or gently ease them into it while we are working through the process? (pg 98)
•  How do I decide if voiceover would be a good investment for my project? (pg 103)
•  How is design thinking different from the ADDIE framework? (pg 107)

•  When you’re testing with people and talking to your end users, what’s the number of people you think is needed for you to get a good perspective? (pg 109)
•  What are some practices I need to integrate into my current repertoire that would help me be more focused on strategy vs. tactics? (pg 115)
•  What skills do you recommend someone hone, if they want to become the go-to person for animated video in their organisation? (pg 122)
•  What key elements do you think make an elearning experience deeply engaging? How would you know/measure if it was? (pg 124)
•  Why is it important for us to consider learning science before we implement any strategies? (pg 130)
•  How do you design for what people need to do, vs. what they need to know? (pg 141)
•  What are some really simple/useful/easy to create interactions that e-learning developers don’t often think about or fully leverage? (pg 143)
•  What are the questions someone needs to ask themselves to make sure they are adding authentic interactivity into their learning experiences? (pg 145)
•  When building scenarios, what are some criteria that most people don’t consider that either enhance or diminish the experience? (pg 149)
•  What does marketing have to do with learning? How does it relate to engaging people in learning? Aren’t people already eager to learn?
•  Why do I have to sell them on it? (pg 156)
•  Can we talk about learning reinforcement? What is it? And how should we be thinking about it in the context of the experiences that we design? (pg 162)
•  Why should learning designers care about intrinsic motivation? Don’t people just need to know what to do? (pg 173)
•  Most of us just think about what motivates us, money, vacations, family etc... What’s the mindset we need to adopt to start thinking about what’s motivating other people? (pg 175)
•  And so many more important topics...

Each of these ‘Summit Secrets’ were hand-picked for you!

You’re getting the ‘best of the best’ learner engagement strategies that have ‘moved the needle’ the most.

My entire goal is to share the summit’s intel with you so you can generate more engagement, more retention, and more results...

WITHOUT having to sift through the summit’s 26 hours of interviews.

Each topic takes just a few quick minutes to digest...that’s it. Bite-sized and ready to go!