Who We Help
We work with the people who make the world a smarter, more interesting place.
The instructional designers, e-learning developers, teachers, and course creators who have a burning passion for learning, but struggle with the pesky details of engagement, design, and keeping up with the times.
They have the talent to take their careers to the next level, but need a helping hand to get there.
We're here to give them the systems, tools, and guidance they need to make it happen. In short, we're the secret weapon of growth-minded L&D professionals who want to make their mark on the world.
We offer three resources to help you reach your full potential: a weekly newsletter that will keep you up-to-date on the latest trends and strategies in learning and development, self-paced courses that will help you master new skills and techniques, and our Inner Circle community where you can connect with like-minded professionals and get personalized support from our team.
At our core, we believe in balance. The balance between skills, confidence, and happiness that will help you make your boldest aspirations a reality. And to achieve this balance, we follow a set of six core values that guide everything we do:
Stay open-minded, there's always more to learn.
Keep an eye on the horizon, and prepare for the future today.
Action is what separates the dreamers from the doers.
Share your ideas, beliefs, and opinions openly and honestly.
Simple ideas are often the best.
Focus on the good and inspire others to do the same.
Our Journey (so far)
The Rabbit Hole
In the beginning, Anna Sabramowicz had a dream.
It was a dream of creating e-learning that was so engaging, it would make people forget they were even learning at all.
So in 2010, she took the leap and left her cushy corporate ID job to start her own freelance business from the cramped confines of her tiny condo.
Soon after signing a few contracts, Anna quickly realized her grand plan to create engaging e-learning solo was about as realistic as teaching a fish to ride a bike.
But did that stop her?
Her fierce determination to turn her dream into something tangible led her down the rabbit hole of learner engagement and learner-centered instructional design, reigniting her passion and dispelling any lingering doubts.
Eventually, curiosity got the best of Anna's husband, Ryan Martin, as he watched her toil away...
Before he knew it, he was offering to lend a hand, bringing his expertise in user experience to the table and adding a fresh perspective to Anna's efforts.
Together, they soon discovered the sad truth of the e-learning industry - a veritable smokescreen of shallow engagement tactics masking its inherent flaws.
But Anna was not one to give up easily.
She became a woman POSSESSED, immersing herself in learning about scenario-based training.
This obsession was not in vain, as she eagerly shared her valuable insights with Ryan, sparking a flurry of new ideas and possibilities.
But their first project together served as a HUMBLING wake-up call, revealing that putting theory into practice was no easy feat.
Nonetheless, they persevered, driven by the burning question, "How can we make people want to finish an e‑learning experience ...and ...want to do it again?"
Little did they know that a stroke of luck was just around the corner…
“An email may be a small thing, but it can have a big impact. When you receive a message that could change your life, seize the opportunity with both hands.
The Redemption Email
Anna and Ryan emerged from their first e-learning project battered, bruised, and hungry for redemption.
They talked non-stop, brainstorming ways to build courses that would capture learners' interest and keep them engaged until the bitter end.
And then, like a GIFT from the heavens, an email arrived in Anna's inbox.
It was from Tom Kuhlmann, the Chief Learning Architect of Articulate, inviting her to join their Storyline beta group!
Anna and Ryan threw themselves into their work with Articulate, pouring their hearts and souls into their first project, "Broken Co-worker" And to their amazement, the course went viral, sending SHOCKWAVES through the industry.
Even now, more than a decade later, "Broken Co-worker" is held up as a shining example of what e-learning can be when it's done right.
For Anna and Ryan, it was the moment when all their hard work, learning, and determination paid off in spades.
Or so they thought.
Something Has to Give
As Anna and Ryan's reputation within the Articulate community grew, so did their workload.
They were quickly becoming a sought-after vendor, but the demand was becoming too much to handle.
Work poured in at an ALARMING rate, leaving the pair feeling like they were in over their heads.
The variety of industries and projects they were approached with was staggering.
While their lack of business savvy led to mistakes and missed opportunities, it also forced them to understand the importance of having a SOLID business foundation.
However, the never-ending requests for their services began to wear on Anna and Ryan, leaving them stretched thin and wondering if they could keep up with the pace.
They knew that something had to give, but the question remained:
“Life can be a whirlwind, but amidst the chaos, it's essential to stay grounded. Trust your heart, and and you'll see success.
Taking the Leap Together
Ryan was tired of feeling like just another cog in the machine, churning out e-learning work that didn't light a fire in his belly.
So when a ho-hum e-learning request came in from Adidas, he didn't just accept it.
Instead, he proposed something different, something that truly spoke to his roots and expertise: story-driven, scenario-based e-learning.
To his surprise, Adidas was ON BOARD with the idea.
Anna, always quick to see an opportunity, followed suit with another client.
And, once again, the response was overwhelmingly positive.
Their focus shifted towards their niche service offering for the next few years, and they eventually began coaching their peers on the art of interactive storytelling.
But it wasn't until the pandemic hit in 2020 that their vision truly took shape.
With e-learning and remote work EXPLODING in popularity, Anna and Ryan decided to take a bold step...
They decided to share their hard-earned knowledge and empower others to embrace the freedom and flexibility of working independently.
The journey has just begun, and the possibilities are endless.
So, are you willing to take the leap and join them?
The road may be bumpy at times, but the rewards of taking risks and forging your own path are immeasurable.
Together, let's see where this journey takes us...
The Saturday Secrets Weekly Newsletter
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Deep-Dive Digital Courses For L&D Professionals
Self-paced courses that help you to master learner-centered instructional design, story-driven scenarios, and modern learner engagement.
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