About Elearning Secrets

Over a decade of transforming L&D expertise into high-value consulting success. Here you’ll learn who we help, what we do, our mission & our story.

Who we help

We help L&D professionals, instructional designers & elearning developers (basically anyone responsible for training or upskilling people within organizations). We only work with people working in L&D who are either new to consulting or looking to acquire more clients. These L&D professionals want to build a profitable six-figure consulting business, but need proven client acquisition strategies to achieve their goals.

What we do

We help L&D professionals simplify the consulting transition. We do this by collaborating with them to craft compelling offers and sales arguments tailored to their expertise, then apply a blend of personalized and templated strategies for attracting and securing clients. Our Program, Inner Circle, aims to maximize consulting clarity, appointment flow & sales conversion rates. It aims to minimize overwhelm, guesswork & burnout.

Our philosophy

Our mission is to make the transition to L&D consulting easy. 'Easy' is when an L&D professional can land high-ticket clients consistently and predictably (freeing them to focus on their expertise and impact).

1. Results - client results are the main thing.
2. Focus - keep the main thing the main thing.
3. Simplicity - do more with less.
4. Discipline - freedom comes from discipline.
5. Quality - make great things people cherish.
6. Joy - if its not fun, you are doing it wrong.

Our story

Part 1: The leap of faith

Not so long ago, I (Anna Sabramowicz) was navigating the world of corporate training, crafting elearning experiences within the confines of cubicles. My goal was simple yet ambitious: to create elearning so captivating that learners would forget they were learning. This dream pushed me to step out of my comfort zone in 2010 and dive into the unknown waters of independent consulting. The transition was filled with uncertainty, but the desire for impact and flexibility fueled my journey.

Part 2: Collaboration and discovery

The journey quickly became a shared one when my partner, Ryan Martin, joined, driven by our mutual quest for meaningful elearning. We tackled the industry's shallow engagement head-on, exploring scenario-based learning that evolved our methods. Around the same time, I began casually sharing my ideas on LinkedIn, without any grand marketing scheme. Surprisingly, this simple act of sharing connected me with industry giants like Rubbermaid, Michelin, and Sony — validating the demand for skilled L&D consultants.

Part 3: Breakthrough and recognition

Our persistence led to an unexpected yet transformative opportunity with Articulate, marking a pivotal moment in our journey. The project 'Broken Co-worker' was not just a product of our collaboration but a testament to our evolved expertise. It redefined engagement in elearning, earning acclaim and setting a new benchmark in the industry. This recognition was a nod to our hard-earned expertise and a beacon for others in the field.

Part 4: Growth and challenges

As our reputation grew, so did the demand for our unique approach. The influx of projects from diverse sectors was both a blessing and a challenge, stretching our capacities but also sharpening our business acumen. This period saw us consistently break six figures annually with just two high-ticket contracts. Meanwhile, we enjoyed the freedom of consulting from Tofino, Canada, where beaches and rainforests became our extended office. This phase taught us invaluable lessons about the importance of a solid business foundation and the power of specialization in a niche market.

Part 5: Evolution and empowerment

The global shift towards remote work presented a new horizon. We seized this moment to not just refine our services but to empower others with our knowledge. The transition to mentoring and coaching was a natural progression, driven by our passion to share the freedom and impact of independent consulting. Our mission evolved from providing services to enabling others to carve their own paths in the consulting world.

Contacting us

If you’d like to contact us, it’s [email protected] .

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